SunRocket, Teleblend & The Future Of VoIP
According to an article by Tom Keating, over at Personalbee.com, starting yesterday, SunRocket gave their old customers just 10 days to get their accounts moved, then they’re going to turn everything off. He also said that “Teleblend is only temporarily keeping SunRocket customers connections alive (at cost to them)”.
I don’t see any reason for one company to keep another’s customers happy. Unless, of course, they cut some kind of a deal to get any customers who haven’t switched by some date or another. Everyone in marketing knows it’s easier to keep a customer you already have compared to spending the time and money it takes to get a customer from scratch.
According to Narayan Bhat, a TMCnet Contributing Editor, who posted this article at TMCnet.com, Teleblend is going to get “strategic assets” of SunRocket’s. Are those “strategic assets” their customers? Do they get to keep any customers that don’t switch before the deadline?
I’m thinking that any customers who don’t know about the death of SunRocket, and therefore don’t switch away from SunRocket, will probably end up in Teleblend’s clutches anyway, right? If the customer is still there when the “strategic assets” are moved, then I would think that next month, we are going to hear a bunch of old SunRocket customers asking who Teleblend is and how come they’re getting a bill from them for $12.95?
On another note, you really need to read John McKinley’s article on what the real uses of VoIP should be. Mr. McKinley used to head up AOL’s Digital Services Section, and seems to think that people should have a regular land line for their main line, and then use VoIP for other, add on type services. I think he makes sense. Read his article here.
Spiderman